Courtesy of Weidinger Public Relations · 2 min read
STATELINE, Nev. – The 19th annual Tahoe Reno Golf Media Tour resulted in major coverage of the region, with 49 articles published or posted and 10 radio broadcasts aired to-date reaching an audience of 30.5 million with an earned media value of $658,000.
Thirty national and regional media outlets participated during the June 4-10 event, including the San Diego Union Tribune, GolfChannel.com, FORE Magazine, GolfAdvisor.com, Golf Vacations Magazine, KGO Radio and Golf Tips Magazine.
The stories in newspapers, magazines, radio and online outlets reached the area’s targeted audiences: golfers and visitors in Western states and cities with direct flights to Reno-Tahoe International Airport. The six-day, six-night tour provided attendees a personal look at each stop with visits to courses, restaurants, historical attractions, recreational activities and lodging in Reno, Carson Valley, Tahoe South, Tahoe North, Truckee and Graeagle.
Tod Leonard, who wrote a travel feature for The San Diego Union-Tribune said, “What I now understand is that the Lake Tahoe Basin and its outskirts – Reno, Carson Valley and Truckee – have much to offer motivated vacationers as anywhere, and when you can catch a direct flight from San Diego to Reno on Southwest, it’s less than two hours away.”
Editorial coverage featured the area’s growing popularity as one of the top golf destinations in the West. In addition to championship golf at 16 of the area’s top courses, stories touted the region’s two nationally televised annual golf tournaments, the American Century Championship at Edgewood Tahoe and the PGA TOUR’s Barracuda Open at Montreux Golf & Country Club.
Major sponsors included numerous tourism organizations: Travel Nevada, Reno Sparks Convention & Visitors Authority, Carson Valley Visitors Authority, Lake Tahoe Visitors Authority, North Lake Tahoe Resort Association, Truckee Donner Chamber of Commerce, and Reno-Tahoe Regional Air Service Committee, as well as the golf courses, dozens of restaurants, and hotels, casinos, lakefront condos and vacation rentals.
“This tour does an excellent job promoting golf in the area,” said Jennifer Cunningham, Reno Sparks Convention and Visitors Authority’s executive vice president. “We’re pleased with the strong results – it’s why we’re involved on an annual basis.”
Golf courses included Montreux Golf & Country Club, Clear Creek Tahoe, Genoa Lakes – Lakes and Ranch, Edgewood Tahoe, Lake Tahoe Golf Course, Northstar, Incline Village Championship and Mountain Courses, Gray’s Crossing, Schaffer’s Mill, Coyote Moon, Old Greenwood, Tahoe Donner, Grizzly Ranch and Nakoma.
The tour originated in 1998 as a cooperative and cost-effective effort to promote the quality of golf and visitor experiences available in the region and is organized annually by Weidinger Public Relations of Stateline, Nevada. For more information, lodging and sponsors, visit www.tahoerenogolfmediatour.com.