Main Street Minden To Workshop, Focus Groups

Courtesy of Main Street Minden · 5 min read

MINDEN, Nev. — Main Street Minden will be hosting a free community event July 13 from 1 to 2:30 p.m. at CVIC Hall in Minden to gather insight into the building blocks of great rural communities and consider possibilities for the future historic preservation and economic revitalization of our area.

Come join us for this workshop on town vitality, featuring real-world examples of what makes a downtown district economically successful. Learn first-hand how rural communities can leverage their unique assets, surrounding natural resources, existing buildings, businesses and infrastructure to improve the community’s brand and increase economic activity in the district. Find out more about the simple steps that can be implemented quickly to raise our downtown’s profile.

Michele E. Reeves of Civilis Consultants in Portland, OR, will be visiting Minden to conduct several focus groups in the morning for business owners and commercial property owners in the Minden core. The third group consists of municipalities including Douglas County, towns, other local GID’s, State of Nevada, UNR. Representatives from other Northern Nevada rural communities interested in starting their own Main Street programs will also be in attendance.

Parties interested in attending a specific focus group should immediately contact Main Street
Minden by e-mail at for more information with a subject line of Focus Group. Please indicate which group you would like to attend. Space is limited to 40
participants per session.

The afternoon event is free and open to the public, limited to 250. R.S.V.P.’s are encouraged through our ticket website at:

Participants from all sectors of the community are invited including, residents.

Douglas County, with the first (Gardnerville) and second (Minden) Main Street programs in Nevada, are currently affiliate members of the national Main Street program with more than 2,000 communities recognized across this county. With the passage and signing by, Governor Sandoval, of Assembly Bill 417 during the 2017 legislative session, our two local Main Street programs are poised for becoming Main Street America™ Designated Members, with its special mark of distinction. Think of it as a seal, recognizing that participating programs, organizations, and communities are part of a national movement with a proven track record for celebrating community character, preserving local history, and generating impressive economic returns for the State and local communities. It may also open up additional grant and funding opportunities through the National Main Street Center programs.

Main Street Minden (MSM) is a non-profit organization focused on preserving the historic
downtown and reintroducing downtown Minden as the heart of our community and an exciting
place to visit and do business. Visit us at for more information.

CIVILIS Consultants is a boutique consulting practice that takes a holistic approach to improving places by leveraging their existing strengths. The cornerstone of our approach is to always work from the perspective of what makes economically successful and vital places. We focus first on connecting stakeholders in the community, particularly those that control businesses and infrastructure, through unique outreach efforts that stress education and shared experience in order to build a foundation of understanding about complex land use issues. In addition, we examine a place’s entire landscape, no matter if we are considering downtown revitalization, or determining the best location for a public plaza. Successful places are always complex intersections of infrastructure, economics, land use policy, transportation concerns, public spaces, demographics, and marketing. So, to consider any one of those things effectively, it means you must consider them all. The time we invest forging relationships and assembling a complete picture of a place is what allows us to facilitate real change and revitalization. For more information, visit us at

Michele E. Reeves is an urban strategist with extensive experience in revitalizing mixed-use districts, placemaking, retail leasing, development consulting, and project management. In her consulting practice at Civilis, she helps cities renew their urban places by teaching the building blocks for successful revitalization through effective and non-traditional community outreach that includes interactive workshops, hands-on district tours, and presentations. Together with city stakeholders, she develops detailed and achievable plans for revival, with a focus on improving what already exists. Her real estate background includes working with public/private partnerships, marketing unknown or undesirable districts, pre-development consulting, and strategizing acquisitions and development programs with private sector investors. Michele also has experience with industrial real estate, facilities engineering, and project management from her years as Director of Business Development, Asia for Chromalloy, a multi-national aerospace corporation. Based out of Taipei, Taiwan, she worked on site selection for potential manufacturing plants and evaluated the feasibility of creating joint ventures with various Taiwanese companies. She won and managed a contract to consult with the Taiwanese government to obtain a Bilateral Airworthiness Agreement with the United States. She is currently a member of the Portland Development Commission Neighborhood Economic Development Leadership Group. Previously, she chaired the Metro Brownfields Task Force, which assisted Metro in placing funds for regional environmental assessment and education efforts. She holds a bachelor of science degree in aerospace engineering from the University of Texas at Austin.

National Main Street Center, Inc., Main Street America™

Over the past 35 years, the National Main Street Center has led the development of a national network of over 2,000 historic downtowns and neighborhood commercial districts: Main Street America™. The people who make up Main Street America are passionate advocates, dedicated volunteers, influential stakeholders, and community organizers who work every day to turn the tide in their communities—catalyzing reinvestment, creating jobs, and fostering pride of place. Visit us at for more information.

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