Great Reno Balloon Race Introduces Special Interest License Plate

Special to the Carson Valley Times · 2 min read

RENO, Nev. –The Great Reno Balloon Race is now offering a special interest license plate through the Nevada Department of Motor Vehicles (DMV). Nevada drivers can now select to have one of Nevada’s most iconic events represented on their motor vehicle. For every license plate sold, the organization will receive a portion of the monetary funds.

“Funding from the plate will go towards our overarching goal of keeping the event free for the public’s enjoyment,” said Executive Director Pete Copeland. “Reaching this milestone, and having our own license plate really illustrates how this event has captivated so many people year after year.”

Every person who purchases one of the license plates, from now until Aug. 31, 2017, will be entered into a contest for a chance to win a VIP experience during the 2017 event. The winner will receive a hot-air balloon ride for two in one of this year’s special shapes, “Yellow Bird,” a depiction of the popular Tweety Bird character, access into the VIP tent, and VIP parking.

Residents of Nevada can now sport a vibrant license plate that encompasses four traditional multi-colored hot-air balloons. The Great Reno Balloon Race special interest license plate will be available through the DMV website or in person. Image of the plate is attached.

Since 1982, The Great Reno Balloon Race has welcomed the community to view the beautiful spectacle of the rising balloons. From generation to generation, the event has received a dedicated following that considers The Great Reno Balloon Race nothing less than a tradition. This year’s event runs through Sept. 8-10 at Rancho San Rafael Regional Park.

About The Great Reno Balloon Race
The Great Reno Balloon Race (GRBR) is the world’s largest free hot-air ballooning event. The event has floated into the hearts and minds of Reno’s visitors and locals for the past 35 years. With nearly 100 balloons and 120,000+ in attendance each year, the event is a permanent fixture in Reno’s September skyline. GRBR is a nonprofit organization offering free admission because of its sponsorship support. For more information, visit

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