Familiar Faces At The Helm Of Nevada Joe Coffee On Main

by Joey Crandall, joey@carsonvalleytimes.com

From left: John and Adele Hoppe, Lauren Yado, Madeline Yado and Armando Yado.
From left: John and Adele Hoppe, Lauren Yado, Madeline Yado and Armando Yado.

Transition is generally directly associated with change. But there are those times where it can look awfully familiar as well.

You know Lauren Yado.

If not by name, or by her power-hitting exploits while manning the outfield for the Douglas High softball program in the mid-2000s, you know her face.

Over the past six years, she’s been one of several familiar faces to man the drive-up window at Nevada Joe Coffee on Main in Minden.

The popular, small red building next to the Carson Valley Arts Council’s Copeland Building, originally built in 2003, has become something of a Valley landmark – building its signature on friendly service, locally-roasted coffee and tasty treats.

Yado and her parents – Adele and John Hoppe – moved into the ownership role at Nevada Joe Coffee on Main this week, purchasing it from Don and Karen Hall.

“This is a business that works,” Yado said. “I feel like nothing should be changing. If it isn’t broken, don’t fix it. People have come to know what to expect from us. It’s a regular part of their day. They should be able to expect the same from us.”

John Hoppe echoed those sentiments.

“From the start, it has been a family business,” he said. “The Halls ran it as a family business, and the Mellows did the same before them. It’s a small enough business that you can kind of get your arms around it on a daily basis.”

Adele Hoppe, who worked for years as an advertising representative for The Record-Courier before moving on to Nevada Magazine in Carson City, said she anticipates no noticeable changes.

“We’re going to take some time to get a feel for what is going on there, but we have no plans to make any major changes at all,” she said. “I’m excited. I wanted to get back into the community. (Working in Carson City) I haven’t been here, I’m not in the mix all the time. This kind of gave me a piece of being back in the Valley.”

When Yado learned the Halls were thinking of selling the business, she mentioned it to her mother.

“I sent a text to John and he said, ‘How much?’” Adele Hoppe said. “He was interested, I was interested. We started talking about it. There were a lot of reasons we wanted to do it.

“We’re just excited that we can keep it locally-owned and locally-operated.”

John Hoppe, who has been in the automotive retail business for years, said he is looking forward to the new challenge.

“This opportunity here, it was a way to kind of finally cut the cord with the retail car business,” he said. “For our family, it was a great opportunity to do something as a family. Our oldest daughter worked in a coffee place for seven years, Lauren has worked here and at Starbucks, (with her coffee intake) Adele basically owns stock in the coffee industry.

“I guess you could say it is in our blood,” he said with a chuckle.

‘Family’ was a word that came up repeatedly.

“This staff, there are six of us,” Yado said. “We are friends outside of work. We get along and make it a point to find things to do together outside of work. I’ve never had a work situation like it before. We are a family.

“That’s important, and it comes across to the customers. I believe that is what keeps people coming back. We try to get people laughing and smiling. We get to know them over time and their lives are important to us. We know their kids’ names and their dogs’ names. The family extends to our customers and I think people see that.”

The Hoppes exchanged their traditional Sunday family dinner this past weekend for what will become their weekly Family Costco run.

“We have a new routine to get used to,” Yado said with a laugh. “I think that will be a definite part of it.

“What’s exciting for me is the idea that my daughter can grow up helping in the shop and maybe working there later on.”

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Currently, the staff of six – Yado, Jessica (Olsen) Miller, Bailey Lowe, Holland Chambers, Katie Davis, and Tyra Troutner – will remain intact.

Adele Hoppe said she would be training in shop to help out with vacation and shift coverage and they will be hiring additional baristas in the coming weeks and months. Anyone interested in a position can bring a resume to the shop during business hours.

Yado said she’s thinking about introducing a “Drink of the Month” but that otherwise the menu will remain the same with coffee, chillers, Italian sodas, mimosas, muffins, bagels, scones and croissants.

Nevada Joe Coffee on the Main’s coffee supplier is Alpen Sierra, which is roasted in the Valley at a plant off of Airport Road. The coffee is certified organic and Rainforest Alliance Certified.

“We’re proud to be able to serve a product like that and support local business at the same time,” Adele Hoppe said.

Nevada Joe Coffee on Main is located at 1572 Highway 395 in Minden. It is open from 6 a.m. to 6 p.m. on weekdays and 7 a.m. to 5 p.m. on Saturdays and Sundays.



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