Carson Valley finds its rider in Terri Arnold

Carson Valley attractions to be featured in ‘rider’     tourism videos

Story by Weidinger Public Relations

Nov. 7, 2013 (Gardnerville, Nev.) – Humor and distinctive footwear shone through in a contest to find a spokeswoman for     the Carson Valley. In September, the Carson Valley Visitors Authority     announced its nationwide search for a “storyteller on horseback.” Fifteen women answered the call and in video submissions, which ranged from a poetic ode to the Carson Valley to a distinctive pair of pink stilettos, made their case to be the area’s spokeswoman.

From the 15 entries, four  finalists were chosen for interviews with the Carson Valley Visitors Authority last week. Terri Arnold and her signature pink stilettos came out on top. (Terri     Arnold Carson Valley Rider audition video)

 “We were truly impressed with the quality, creativity and commitment to the Carson Valley expressed in the entry videos,” said A.J. Frels, Carson Valley Visitors Authority     executive director. “We were looking for ‘today’s woman’ and Terri didn’t disappoint. She is charismatic, entertaining, fun, authentic, athletic,  professional and adventuresome and we are confident that she is the candidate who will definitely appeal most to our target markets. And her  video was hilarious. Those shoes. You just had to watch.”

Arnold, 44, who lives in South Lake Tahoe with her husband and 6-year-old twins, a boy and a girl,     is a district manager for US Bank. In her entry video, Arnold demonstrated her “country confidence with an urban edge,” one of the position requirements, by navigating a series of activities in her favorite pink heels, including hop scotching through horse manure and going for a run.

“I auditioned because the Carson Valley exemplifies a lifestyle that I not only love, but that I live,” Arnold said. “The idea around doing silly outdoorsy things in pink     stilettos was to show that you can dress me up and at the same time, I’m not afraid to get my hands dirty. I was hoping the video would stick out as being fun.”

Arnold will appear     in a series of videos, launching later this year, riding a horse through     the Carson Valley’s various attractions. A branding study conducted in 2012     launched the area’s “Rugged. Relaxed. Reachable.” campaign that plays upon     the area’s gateway status as a tourism outfitter for the region. The Carson     Valley rider adventures will span from Topaz Lake and the Pine Nut     Mountains to the Tahoe Rim Trail. The videos will go into production later     this month. Arnold will help showcase the valley from all angles including     a bird’s eye view in a glider to traversing some of the area’s best trails,     golf courses, and hidden gems.

For her efforts and time on camera, Arnold will receive an all-expense paid outfitted four-night, five-day adventure in the Carson Valley for herself and a guest. She will be featured in videos and promotions filmed on location throughout the Carson Valley through October 2014.

The visitors’ authority is now actively recruiting a horse to take Arnold on her journeys around the valley. This horse will build its own fan following through a Facebook page     and stories about adventures told straight from the horse’s mouth.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s