Special to the Carson Valley Times
The job is simple: tell visitors why Carson Valley, Nev. is “Rugged. Relaxed. Reachable.” all while riding a horse.
The Carson Valley Visitors Authority, http://www.visitcarsonvalley.org/, is looking for one horse savvy woman to become the “Carson Valley Rider.”
Launched in 2012, the “Rugged. Relaxed. Reachable.” campaign plays upon the area’s gateway status as a tourism outfitter for the region. From Topaz Lake and the Pine Nut Mountains to the Tahoe Rim Trail, Carson Valley is looking for a storyteller to bring it all together. http://youtu.be/ZyePoR-jVV8
“This is great opportunity for us to educate people about what we have to offer here in Carson Valley in a fun and entertaining way,” said A.J. Frels, Carson Valley Visitors Authority executive director.
The job recruitment video and posting are listed on the Carson Valley Visitors Authority website http://www.visitcarsonvalley.org/ and advertised on Monster.com, CareerBuilder, Craigslist and PersonnelOne.com. PersonnelOne, a national staffing and recruiting firm with offices in Reno and Carson City, is involved in the effort to secure the “Rider.” The video, filled with eye candy shots, opens on a lone rider crossing the plain, then quickly transforms to snowboarding, glider shots, mountain biking, golf, motocross and more.Carson Valley
- A woman who exudes country confidence with an urban edge
- Must be able to keep a horse between you and the ground. Rodeo skills not necessary, but, we wouldn’t turn you away either.
- Enthusiastic about trying new activities and open to adventure
- Comfortable, convincing and charming in front of a camera
- Real, authentic and friendly
- Not afraid to get your hands dirty
The Visitors Authority isn’t looking for a decathlete, just someone who can embody the authentic Carson Valley experience. The winning candidate will show the world what Carson Valley has to offer via a series of videos, riding her horse to various attractions, activities and events to demonstrate the unique diversity and appeal of the area.
The casual work environment provides wide-open possibilities, no cubicles, flexible start times as well as well as wide media exposure and reputation as the Carson Valley Rider. The casting call is waiting for the right person to saddle up for the job of a lifetime.
“The Storyteller on Horseback is obviously a unique employment opportunity and we’re ready to charge from the gate to help find the right person to represent authentic Nevada,” said Brad Stewart, Branch Manager for PersonnelOne. “Since we’re used to ‘saddling up’ candidates in business, we’re comfortable finding the perfect rider for this horse.”
Interested applicants can apply by submitting a 3-5 minute personal video on why they should be the Carson Valley Rider. The application period is Sept. 4 – Oct. 4, 2013. The finalist will receive an all-expense paid outfitted four-night, five-day adventure in Carson Valley for herself and a guest.
The rider will be compensated with a “salary of real experiences” from participating sponsors like 1862 David Walley’s Hot Springs Resort & Spa, the Carson Valley Inn, Topaz Lodge and Casino, Soaring NV, area ski resorts and J.T. Basque Bar & Dining Room.
She will be featured in videos and promotions filmed on location throughout the Carson Valley through October 2014.
Contact: Christina Proctor or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or email@example.com